Clemmons Art & Design Identity Package

The Clemmons Art & Design identity package conveys professionalism but also states that I'm a different kind of local designer. I bring a sense of fun and exploration to my work process and I feel that should be reflected in my work as well.

My identity goal was to create interest in the viewer to ask questions and seek out information about me and my work.

It's my belief that great design should demand attention as well as communicate a concept. I try not to be a cookie cutter designer and my client work reflects that as does my identity package. The pieces include a business card, envelope, letterhead and website. The website, again, was created to showcase a working model of what kind of web design I am capable of as well as to show a consistency of design and identity message across a range of different media.